We are wired for it. We’ve been telling stories, and listening to stories, since the dawn of humanity. Stories are intrinsically social and have been a necessary part of our cultural evolution. Communities have been built entirely around stories.
Great stories evoke emotion.
Great stories connect.
Great stories inspire.
Is your brand telling great stories?
``The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.``
— Steve Jobs.
Who are we?
We are a co-operative of thinkers, problem solvers, technologists, advertising, marketing and branding veterans that have learned that great stories are essential for brand success and that great content out-performs traditional advertising in building awareness and advocacy for a brand.
We’ve all come from the agency world, and have great respect for agency creative output (mostly) and are believers in the strategic value that can result from a nurtured client-agency relationship. We also understand that sometimes the traditional agency can be a little set in their ways while their management overhead and their cost-accounting models can be a little, umm… bloated.
We operate sometimes as individuals, sometimes collectively, but always as BrandedStory. We like to say that we are the un-agency. How you engage with us is up to you. We have options.
Nobody knows your brand better than you do, and you probably have several stories in mind that could be told. Let us help you craft a story and define a strategy for how, and where, it should be told. We help with the production and execution too – it’s what we excel at, and it’s what we love to do.
``Great stories make us think. They make us feel. They get inside our heads and stick in our brains like peanut butter on a spoon. Advertisements and crammed PowerPoint slides are great, but there is no better way to express an idea, a concept, a product or a service, than to wrap it in a story.``
— Michael Litchfield, BRANDEDstory.
FEATURED STORIES WE’VE TOLD
The hallmark of a great story is that it can stand the test of time. These stories, that we’ve created over the years for top-tier brands, are among our favorites.
A Day Made of Glass – Pt2.
OUR POINT OF VIEW
A collection of insights, research, musings, and the occasional glimpse into the extremely cluttered hive-mind that is BRANDEDstory.
The Story Campaign Relationship
Up until now, online marketing has been measured mostly by individual campaign performance and social engagement. Newer attribution models are now able to take into consideration wider customer journeys as they move through internet-space and time. Increasingly, we see evidence that content created outside of a specific campaign performs much better at building the customer-to-brand relationship – ultimately leading to greater advocacy and active…
So is the campaign dead?
No. Of course not. A story-first strategy doesn’t mean that you should abandon the surgical campaign, but it does mean that you should rethink how a campaign can be impacted by an over-arching story-telling approach to messaging. In other words, a good story will endure well beyond a single campaign and inform a strategy for multiple campaigns across a greater time span. There are…